• Heineken plugs into Formula E with five-year partnership deal

    Il y a 1 mois - Par F1i

    Dutch brewing giant Heineken has entered into a five year deal with the FIA Formula E Championship, with the company becoming the series official beer and cider partner.
    Heineken's first presence at a Formula E event will be seen at the all-electric series' third round in Santiago, where the company will enjoy "substantial pouring, activation and access rights", as well as in Mexico City, Rome and New York.
    Heineken's branding will be visible at any remaining races where "it will be legally possible to do so", said the company's senior global director Gianluca Di Tondo.
    "Formula E gives...
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